I'm Jarno. I design complex software, train hard and sail.
I'm a freelance product designer based in Bilzen, Belgium. For the past years I've worked inside B2B platforms most designers avoid: lab software for molecular diagnostics, a global parts platform for industrial equipment, dealer tools for a manufacturer. Hundreds of screens, expert users, real consequences when something is unclear.
The work I'm best at starts before the screen: sitting with the people who use the product, mapping how the work actually flows, and finding the patterns that let a complex system stay coherent as it grows. I build the design system as I go, so the team keeps shipping after I leave.
I also come from sales-demo and conversion work. It left me with a habit: if a feature can't be shown clearly to a buyer in a forty-minute call, I don't consider it finished.
I work remotely across the EU and on-site in Belgium and the Netherlands on request. Languages: Dutch, English, French, German.
Available from Jan 2027 · 5 days/week
How I think about design
I came into product design through conversion and sales-demo work, which taught me early that design has to earn its place on the balance sheet. I still start with users, but I measure the work by what it does for the business: deals closed, reorders, onboarding time, support tickets that stop coming in. That's why teams bring me into strategy conversations, not just design reviews.
How to work with me
- Engagement
- Embedded in your product team, 5 days a week. Shorter deep-dives on request. I'm most useful when I'm in the room with product, sales and leadership, not just handed a ticket.
- Minimum
- Three months
- Rates
- On request.
- Tools
- Figma, your design system or a new one, AI tooling where it helps.
Experience
- TVHUX/UI designer (freelance)2025–now
- Cammaerts Design BVIndependent product designer2025–now
- GovaplastProduct designer (freelance)2025
- VelseraLead product designer2022–2025
- EarlierDigital & conversion design2019–2022
Beyond work
I train calisthenics most days. No machines, no shortcuts: you can either hold the handstand or you can't, and the only way to get there is to keep showing up. I like that about it.
And I sail, with the long-term plan of doing it full time. I hold my licence and get on the water whenever I can; the last big trip was two weeks on a bareboat around Sardinia. Sailing and complex software have more in common than you'd think: lots of instruments, conditions you don't control, and a crew that needs a clear head when it matters.
